Turning constraints into creative breakthroughs
Sun Bun Activation
Challenge
Cult favorite sunscreen brand Sun Bum wanted to turn their internal skin cancer awareness tradition, employees wearing banana suits in May, into a consumer-facing campaign. The catch: we HAD to use a ton of their existing banana suits. How do you take a quirky internal joke and make it resonate publicly without looking ridiculous?
Big Idea
Half-jokingly, we pitched: dress a statue in every state. Because statues can't protect themselves from the sun. They bought it. We actually did it—all 50 states, 50 banana-suited statues raising skin cancer awareness. Turned a constraint into a stunt that earned massive coverage while making a real statement about sun protection.
Results
1.2M online pledges to wear sunscreen and promote Skin Cancer Awareness Month
65% engagement increase during the campaign month
Major press: Adweek, Creativity Editor's Pick, AdAge Top 5 Idea of the Month, BizBash, PR Newswire
Our statues and posters lead viewers to some less known facts about skin cancer.
No joke my friend. 50 statues in banana suits across ‘merica.
