Back to Back
Comedy Central
Challenge
Comedy Central needed to launch Sarah Silverman's and Demetri Martin's shows simultaneously, on the same night, back-to-back.
Big Idea
Made "Back to Back" literal. Created a music video where Sarah and Demetri performed an original song I wrote with Tony winner Andrew Bancroft (Jelly Donut).
Results
Launch exceeded viewership expectations
Huge ego stroke: writing "I wonder if I can poop in your butt" and watching Sarah Silverman actually sing it.