Product education that drives revenue
Assassin’s Creed
Challenge
Ubisoft introduced a brand new combat system for Assassin's Creed Valhalla and needed to educate gamers on all the features. But here's the problem: educational content about game mechanics is usually boring as hell. How do you explain intricate gameplay in a way people actually want to watch?
Big Idea
We turned game features into entertainment. Created "Unleash Your Inner Viking" — a satirical self-help program led by Mace Kilmore (played by Brett Gelman from Stranger Things). Each combat feature became a step in his bizarre 17-step cult program. We built it into a full entertainment property: TV spot, three longform webisodes, self-aware preroll, and influencer partnerships.
Results
First game in Assassin's Creed franchise history to exceed $1 billion in revenue
47% increase in content shares and widespread gamer acclaim
Video Series
These are long form. So grab some popcorn and watch it like a sitcom.